Thursday, November 14, 2013

Got Distance Services? Marketing Remote Library Services to Distance Learners

SUMMARY
Distance learning students may not think of the “campus” library as the first place to fulfill their information needs and may not even be aware of the services available to them. One way to reach these students is to adopt and adapt marketing techniques from the business world. This article examines the findings of a survey conducted at Emporia State University concerning the awareness of distance learning services. It will also examine marketing techniques and illustrate how they can be applied to increase awareness of reference support services for distance learners.

Cite: 

Fisk, James, Terri Pedersen Summey. "Got Distance Services? Marketing Remote Library Services to Distance Learners." Internet Reference Services Quarterly 9,no. 1/2 (2005): 77-91.

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[http://www.tandfonline.com/doi/abs/10.1300/J136v09n01_07]

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