Monday, November 11, 2013

Marketing Library Resources and Services to Distance Faculty

Abstract
As academic libraries and librarians experience an increasingly complex higher education environment, it is essential to market library resources and services effectively. One component of a library’s marketing plan for distance learners can be an assessment of the needs of distance faculty. Teaching faculty are influential in affecting student perceptions and their use of the library. This paper reports on an assessment of the needs of faculty who teach classes in distance graduate degree programs. Results from the survey provide strategic direction for delivering and marketing services to distance learners and distance faculty.

Cite:
Co-published simultaneously in Journal of Library Administration (The Haworth Information Press, an imprint of The Haworth Press, Inc.) Vol. 31, No. 3/4, 2001, pp. 5-22; and: Off-Campus Library Services (ed: Anne Marie Casey) The Haworth Information Press, an imprint of The Haworth Press, Inc., 2001, pp. 5-22.

Source and Full Text Available At:

[http://digitalcommons.unl.edu/libraryscience/77/]

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